From Niches to Riches: Anatomy of the Long Tail
نویسندگان
چکیده
Abstract: Dozens of markets of all types are in the early stages of a revolution as the Internet and related technologies vastly expand the variety of products that can be produced, promoted and purchased. Although this revolution is based on a simple set of economic and technological drivers, the authors argue that its implications are far-reaching for managers, consumers and the economy as a whole. This article looks at what has been dubbed the "Long Tail" phenomenon, examining how customers derive value from an important characteristic of Internet markets: the ability of online merchants to help consumers locate, evaluate and purchase a far wider range of products than they can typically buy via the traditional brick-and-mortar channels.
منابع مشابه
G-CSF for mobilizing transplanted bone marrow stem cells in rat model of Parkinson's disease
Objective(s): Granulocyte-colony stimulating factor (G-CSF) is used in clinical practice for the treatment of neutropenia and to stimulate generation of hematopoietic stem cells in bone marrow donors. In the present study, the ability of G-CSF in mobilizing exogenous bone marrow stem cells (BMSCs) from peripheral blood into the brain was tested. We for the first time injected a small amount of ...
متن کاملLong-tail learning: a unique opportunity for CSCL?
The Long Tail. The phrase “The Long Tail” was first coined by Chris Anderson in an October 2004 Wired magazine article to describe how our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail (as exemplified by companies such as Amazon or ...
متن کاملComputed Tomographic Anatomy of the Bronchial Tree of the Jebeer Gazelle
Objectives- to provide a reference anatomy of the bronchial tree of the Jebeer Gazelle by using computed tomographic modality. Design- Experimental study. Animals- Three female Jebeer Gazelle Procedures- Spiral CT images were taken from the thoracic region perpendicular to long axis of the body. CT windows were adjusted as necessary to have optimized images of pulmonary organ. The images ...
متن کاملAssessment of Sialic Acid Distribution in Mouse Epididymis
Previous studies have shown that epididymal epithelium and its secretions are critical for sperm maturation. These secretions contain many glycoconjugates with sialic acid terminal sugar. This terminal sugar by interveining in cellular interactions and masking surface receptors, has an important role in sperm maturation and protection. Moreover lectins have been employed as useful probes to det...
متن کامل